Ford is signaling that it thinks mass-market buyers are ready to trade their V-6 and V-8 engines for electric motors, and I think they are absolutely right.
– Eric Tingwell, Car And Driver, May 20 2021
Yesterday, the Ford Motor Company unveiled the electric incarnation of their popular F-150 pickup truck*, the 2022 F-150 Lightning.
*What the iPhone is to Apple, the F-150 is to Ford. They sell 900,000 F-150 pick-up trucks every year.
Ford says the battery can be used as a power source to power a house for up to three days, or say, to power electric tools at a work site. The standard-range battery is expected to be good for 230 miles on a full charge, and the extended-range battery for 300 miles. The base model will start at a very reasonable $40k or so, making it one of the least expensive full-size pickups on the market: gas or electric.
How many F-150 owners, or aspiring owners, will go for the F-150 Lightning? Time will tell. I hope they will sell lots and lots of Lightning.
