Tuesday/ the iPhone X has landed

The three new iPhones that were announced today: the 8, 8 Plus and the X.

I watched Apple’s webcast today, of its annual product announcement, beamed from the new Apple ‘spaceship’ headquarters in Cupertino. It’s been ten years since the iPhone took the world by storm in 2007, and today the ‘one more thing’ (as Steve Jobs used to say) was the iPhone X (say ‘ten’, not ‘X’).

Apple ‘haters’ (they hate the ‘fanboys’) were quick to point out that many of the ‘new’ features have been available in Android phones for some time. (Yes .. but it’s new in an iPhone).

I don’t think of myself as an Apple ‘fanboy’! – but I will probably upgrade my iPhone 6 to the iPhone X early next year.  It’s all about the camera for me, and the new 12 MP cameras come with nifty software settings and photo options. The new phone can take beautiful portrait pictures with the background filtered out to black, for example.  I’d better start putting my money aside: $999 for the 64 GB model and $1,150 for the 256 GB model. That’s the price of a full-blown new notebook computer, since that’s what these phones are: super-mini-tablet computer-cameras-in-our-pockets.

Graphic from Bloomberg: The iPhone catapulted Apple into the No 1 valuation position over the last 10 years .. with the other technology companies not too far behind. It used to be that oil companies dominated the top 10.

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