I spotted this eye-catching powder blue Ford Bronco Sport on my walk today.
It’s a fossil-fuel vehicle, but it made me wonder how the sales numbers of Ford’s all-electric* F-150 Lightning trucks are looking.
The answer: not great.
According to Google Search Labs | AI Overview:
“As of the third quarter of 2024, Ford has sold 22,807 F-150 Lightning electric pickup trucks. This marks a significant increase from the same period in 2023, when 12,260 Lightnings were sold. However, demand remains lower than expected, and Ford has temporarily paused production.”
*Ford also offers a hybrid truck. According to the company, “the F-150 PowerBoost Hybrid is the best-selling full-size, full-hybrid pickup in the United States.” That statement certainly packs in the adjectives!