Monday/ a new chapter for Twitter

Elon Musk’s $44 billion purchase of Twitter sent shockwaves through the Twitterverse and beyond.

Co-founder Jack Dorsey professes to be very happy, though. From the tweets below: ‘It (Twitter) wants to be a public good at a protocol level, not a company’. It’s a statement that sounds stunningly naive to me⁠— given all the evil in the world that social media had been exploited for.

Prof. Scott Galloway is a clinical professor of marketing at the New York University Stern School of Business says on Twitter this is a lot of yogababble : nonsensical or esoteric thinking (unconventional; understood only by a chosen group). I agree.
And then there’s technobabble in here as well. What precisely does ‘protocol level’ mean? Application layer? Transport layer? Network layer? The internet protocol?
Twitter was founded 16 years ago, in March of 2006. As a social media company it has not enjoyed nearly the same success as Facebook (one tenth the valuation of FB, the value of which is down by 50% the last 6 months, to some $500 billion).
Bloomberg Businessweek noted in 2012 with this cover that the company had survived in spite of its efforts to ‘kill itself’. Nine years later, the board of directors finally killed off Twitter the public company by selling it to a billionaire.

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