I went downtown today to check on the new $392 million Qualtrics Tower (formerly known as 2+U and 2&U) on 2nd Ave. that is now nearing completion.
The 527-ft/ 161 m tall, 38-story tower has as its largest tenant Qualtrics. Qualtrics offers a software platform with which companies can measure and improve the way their customers experience their services and products.
For example, an airline would want to improve the way its passengers experience the booking of their air fares, how they board their flights, as well as how they experience being on board and arriving at their destination. That way they will come back and fly on the airline again, especially when they have a choice between airlines!