An electronic signboard here on highway I-5 showed displayed a cheeky (rude?) ‘U SUCK’ message for some time today. Was it real? Yes, because Washington State DOT later tweeted ‘This was an inappropriate message and we apologize if anyone was offended. This was due to a training error and clearly a mistake. We are taking steps to ensure this doesn’t happen again’.
People did not seem too offended. Here are some snarky comments posted on Reddit –
- It’s part of WSDOT’s new initiative to reduce traffic. The idea is to insult people who drive so they are more likely to take other forms of transportation.
- It’s kind of like congestion pricing, but with emotions instead of money.
- No, you are right WSDOT, I do suck and I am sorry for that.
- Amateur hour. You have to try harder to insult me .. no really, try harder. Please.