Saturday/ back to work

Saturday night here, and yes – we worked all day,  and will tomorrow.   Cannot have two Chinese holidays as well as a weekend in a row.      Check out the new logo for P r i c e W a t e r h o u s e C o o p e r s – which takes tooo long to say and to write.   It’s now a revamped logo and brand simply called PwC (an abbreviation which has been in use for some time already by the clients we work with, and we ourselves).    The design is by Wolff Olins (see http://www.wolffolins.com/ who also designed the logo for the successful 2012 London Olympics bid.    But is there anything new under the sun?   Does the new PwC logo not look like a 70s throwback, with those touchy-feely orangy and pink colors?

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